Newsletter 高速鐵路簡訊 . 交通部高速鐵路工程局
機場捷運林口站(A9)共開大樓廣告行銷及現地參訪訓練 Advertisement Marketing and Onsite Training in the Co-developed Building at TIAA MRT Linkou Station (A9 )
大樓與機場捷運林口站連通實景。

本局與冠德建設公司(下稱投資人)共同開發位於林口地區之車站共開大樓為地上16層、地下4層,與機場捷運林口站(A9)出入口共構,到站就到家。大樓主要規劃有商場及住宅單元(約20坪~48坪),其中之住宅單元提供多元公共設施包括健身俱樂部、冠德遠見圖書館、輕食交誼廳、迎賓大廳、露天泳池、Lounge、兒童遊戲區等。
基於投資人於建築業界銷售實績豐碩,且該公司分回本案大樓之住宅單元刻熱鬧對外銷售中。本局(第五組)依據105年度訓練執行計畫,於105年4月15日辦理「機場捷運A9車站共開大樓廣告行銷及現地參訪訓練」,訓練學習內容包括:個案簡介、整體行銷規劃實務、行銷設施現地導覽、心得分享及討論。
本案訓練透過投資人之開發部、規設部及行銷部協助,分別就相關實務內容提供詳盡的導覽說明及介紹,並進行心得分享與討論,使參訓同仁進一步了解共開大樓產品規劃及銷售之相關寶貴實務經驗,獲參訓同仁熱烈回響。

The building, BOHSR and Kindom Construction Corp. (hereinafter investor) co-developed in Linkou district, has 16 floors above ground, and 4 underground floors, and shares exit/entrance structure with TIAA MRT Linkou Station (A9). Just like it’s slogan –“arrive at stop, arrive at home”! The building is mainly designed for mall and residential units (appx. 66 to 159 square meters) in which the residential units consists of diverse public facilities including fitness club, Kindom library, common room with light snacks, reception hall, outdoor swimming pool, lounge and children's play area.
The sales performance of the investor has been fruitful in the construction industry and the residential units belonging to the investor in this building is currently available for sale. On Apr. 15, 2016, BOHSR (Fifth Division) implemented the “Advertisement Marketing and Onsite Training in the Co-developed Building at TIAA MRT Linkou Station (A9)” based on the execution plan for 2016 annual trainings. The contents of this training included case briefing, integrated marketing planning operations, marketing facilities, onsite tour, experience sharing and discussion.
In the training, the development department, planning department and marketing department of the investor respectively provide detailed tours and presentations on relevant operations and then carried on with experience sharing and discussion. The participating staff learned valuable practical experience related to the planning and sales of building products and the trainers won enthusiastic response from the participants.

  • 本局陳組長慧君(左2)致贈本局紀念品予冠德建設股份有限公司陳副總經理思翰(中)。
  • 行銷部門向參訓人員進行全案簡報說明。
  • 住宅單元之冠德遠見圖書館實景。
  • 行銷部門向參訓人員進行公共環境設施介紹。
  • 本局(第五組)參訓人員合影。
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