為行銷宣傳我國城市再發展及高鐵、臺鐵及桃園機場等國家門戶交通場站等TOD（大眾運輸導向）招商計畫，由交通部陳政務次長純敬與營建署許副署長文龍率臺鐵局、桃園機場公司、仲量聯行、財團法人都市更新研究發展基金會及本局共同組團參加在法國坎城舉辦钅2014 MIPIM國際房地產投資交易會。於103年3月11~14日會展期間，首次以「臺灣主題館」在MIPIM坎城國際房地產投資交易會上展出，並以「I Taiwan」為主軸，行銷我國城市意象--Intelligent（科技成果）、Innovation（創新未來）及 iGreen（綠能環保），並宣傳我國10個預計總投資額為新臺幣6,568億元的招商計畫，包括桃園航空城、高鐵桃園站等五個車站特定區開發、臺鐵及營建署主辦的都市更新案。希望吸引國際廠商投資我國，並提升我國國際知名度及擴大國際商業合作機會。
活動首日（3月11日）下午3時舉行臺灣主題館開幕茶會，首先以代表東方藝術的【臺灣傳統茶藝及奉茶】作為開幕表演，並出席 MIPIM Asia舉辦午宴及MIPIM大會舉辦的雞尾酒會。3月12~13日展開密集拜會與接待，分別與日本東急不動產、法國知名都市規劃建築師事務所L'AUC、法國經濟部VIVAPOLIS、法國海外建築學會AFEX、尼斯市政府、里昂市政府等互動交流，透過經驗交流及分享，達到宣傳招商案件之效果。另於3月12日下午4時至5時，交通部陳政務次長純敬參與大會舉辦的 "Cities on the move" 論壇並擔任與談人，從不同交通工具之旅程時間說明臺灣所在位置，展現臺灣絕佳之交通位置及投資潛力。
For the purpose of promoting national urban development and TOD Investment Promotion Project which includes Taiwan High Speed Rail, Taiwan Railways, and Taoyuan International Airport, Political Deputy Minister Chen, Chwen-jinq of MOTC and Deputy Director General Hsu ,Wen-Lung of CPAMI together led the Taiwan Team to participate in the 2014 MIPIM-The international real estate show for professionals which took place in Cannes, France. The Taiwan Team included members from TRA, Taoyuan Airport Corporation, Jones Lang LaSalle, Taiwan, Urban Regeneration R&D Foundation and BOHSR. During the event through March 11th to 14th, Taiwan Theme Pavilion made its debut in MIPIM with the backbone concept of "I Taiwan" which represented "Intelligent", "Innovation" and "iGreen" as our Nation's city image. The promotion of 10 funding projects that adds up to an investment budget of NTD 656 billion included Taoyuan Aerotropolis, HSR, Station Area Development Projects of Taoyaun Station, and the other four, By promoting these investment projects at MIPIM, we hope to attract international suppliers to invest on our nation and further enhance our nation's international awareness and expand our international business cooperation opportunities.
On the opening day (Mar. 11), the opening tea party was held in the Taiwan Theme Pavilion. We started with a "Taiwan Traditional Art of Tea Show" and the situation took on to the MIPIM Asia Luncheon and the following MIPIM Cocktail Gala Dinner.
During Mar. 12 to 13, numerous meetings and receptions took place. We interacted with many international organizations, respectively Tokyu Land Corp., the profound l'AUC Architechure Office, the French economics authority Vivapolis, French overseas architechs association AFEX, Nice City Government and Lyon City Government. Through experience sharing and active interactions, we managed to promote our investment cases. On Mar 12, MOTC Political Deputy Minister Chun-Jing Chen attended "Cities on the Move Forum" as one of the discussants.to share with everyone our nation's geographic position via different ways of transportation which brought out the concept of our geographcal advantage and investment potential.
Additionally, the Taiwan Team had the opportunity to visit Deputy Mayor of Marseille City, Roland Blum, to discuss and share experiences of urban regeneration. By interacting with European cities, we absorbed the experience and concepts of sustainable urban regeneration and city marketing, which will elevate our nation's ability of urban regeneration and investment strategies, and also expand our opprtunities of international business cooperation.